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design Tag

Published by Atelier Éditions, the book, An Atlas of Rare and Familiar Colour, showcases a fascinating apothecary of rare, spellbinding colors from the Harvard Art Museums. The collective of museums comprises the Fogg Museum, Busch-Reisinger Museum, and Arthur M. Sackler Museum. The collection began in the early 20th century,...

Netflix’s Clean, New Custom Sans-Serif Aims To Keep Distractions At Bay Netflix’s success isn’t just owed to its extensive collection of on-demand shows—it’s also alluded to the design elements that make up its user-friendly UI. In fact, the service even customizes its graphic design to users’ personal streaming...

WHY MAC FOR DESIGN It should come as no surprise to see the world of designers torn up about using different operating systems and software to augment their distinctive styles. Opinions vary from Windows, Macintosh, Linux and Ubuntu, with people going to great lengths to explain...

TraDigital Marketing TRADITIONAL + DIGITAL Let’s face it; today’s world is an information overload. When businesses develop marketing strategies, they are still categorizing media as traditional and digital. Marketing has become multi-screened, and media channels are becoming intertwined. Because someone hears the words “television” or “radio” doesn’t...

Visual Hierarchy in Web Design Plenty of websites look nice, but not all of them have visual hierarchy. This hierarchy is needed in order to influence user interactions and decisions. There are other reasons to use this design element as well: to promote specific content, influence...

What are Marketing Collaterals? Marketing collateral is used to support a company's primary advertising message to consumers. Marketing collateral is also used to communicate important information to channel partners about a company's products or services. Digital media has enabled marketing collateral to assume formats beyond printed...